Saturday, May 19, 2007

Vendor Dilema...

In the previous blog entry, I asserted that no single business (/application) software vendor dominates the SMB market. It goes without saying that the race for market share is on. Established and new vendors are trying hard to find the right business model to serve this market sector. So the interesting question at this point is:

What should a software vendor do in order to maximize their market share?

One way to approach to this will be to ask the SMB owners what they want from their business software. If any SMB owners are listenting pl pitch in. Otherwise,

In my estimation, one sure thing is that the requirements will differ across verticals and perhaps also across geographical regions (!). The other thing that is also sure is that there is functionality that is common across all SMBs.

Is this a good assumption to start? Any takers.

In the next few blog entries, I will focus on what I think is important for a SMB.


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